The Rise of End Users: How Toronto’s Condo Market Is Changing

Toronto’s condo market, long dominated by investors, is experiencing a seismic shift. End users, a term used to describe homebuyers who intend to live in their condos, are now driving demand. This change is prompting developers, policymakers, and investors to rethink their approaches, placing greater emphasis on livability, quality, and long-term value. 

Short-Term Real Estate Investors 

Short-term, or speculative, real estate investors play a unique role in the real estate market. Unlike traditional real estate investors who tend to prioritize long-term value and rental income, speculative investors aim to profit from short-term price fluctuations. Their strategy often involves purchasing pre-construction units with the expectation of selling them at a higher price before or shortly after completion. This approach is inherently riskier, as it relies heavily on market timing and favourable economic conditions. 

Why Short-Term Speculative Investors Are Stepping Back 

Over the past few years, high interest rates, rising mortgage costs, and increased inventories reshaped the short-term investment landscape. These pressures are now easing as interest rates and mortgage costs decline, but previous rate hikes raised borrowing costs, making it costly for speculative investors to hold unsold properties. This has led to short-term speculators, who traditionally drove demand, retreating from the market.

Meanwhile, long-term investors and end users, groups with aligned priorities, are gaining influence. While speculative investors focus on quick returns, long-term investors and end users prioritize livability, walkability, and high-quality construction that retains value over time. 

Who Are the End Users? 

End users encompass a variety of demographics, each with unique needs:

Downsizers: Downsizers are senior end users transitioning from single-family homeownership. For this group, affordability is less of a concern than livability. They prioritize spacious layouts, high-end amenities, spaces suitable for entertaining, and an overall ease of living.

Urbanites: Urbanites are typically middle-aged individuals, with or without children, who prefer the advantages of apartment-style living in urban areas. They value central locations in established neighbourhoods, ease of commuting, a low-maintenance lifestyle, and the security offered by condominium living.

First-Time Homebuyers: First-time homebuyers are young, established adults for whom affordability and gaining entry into the real estate market are top priorities. They often seek locations with convenient access to amenities such as schools and transit, with plans to upgrade to larger accommodations as their needs evolve.

Hybrid End Users: Hybrid end users view condos as both a long-term investment and a practical solution for personal use. For example, some parents purchase a condo for their young children, renting it out until the children are old enough to use it themselves, mitigating rising housing costs in the meantime. 

Designing Condos for Livability 

The shift toward end-user demand is revolutionizing how apartment-style condos are designed. Smaller units optimized for rental income are giving way to: 



  • Larger layouts for families and downsizers. 
  • Amenities focused on lifestyle and security. 
  • High-quality boutique buildings in established neighbourhoods. 


These designs appeal not only to end users but also to long-term investors who recognize the growing demand for livable urban spaces. 

Equiton is designing unit layouts to meet the changing needs of buyers. At Sandstones Condo in Toronto, we’ve added an extra floor and created layouts tailored for those planning to live in their condos. With these enhancements and other exciting projects on the horizon, we anticipate strong interest from buyers. 




Boutique Buildings: The Key to Livability 

Neighbourhoods are the focal point of this transformation. End users want condos in established areas with access to transit, amenities, and community. Boutique buildings—mid-rise, thoughtfully designed, and located in vibrant neighbourhoods—better meet these needs.

The city of Toronto is recognizing this demand, modifying zoning laws to encourage the development of mid-rise boutique buildings. With fewer barriers, developers like Equiton can focus on delivering what the market wants: high-quality, livable condos tailored to real homeowners.
In contrast, large towers in newer, master-planned neighbourhoods can face challenges. These projects, often geared towards investors, may have a harder time appealing to end users who place a higher value on livability and long-term investment potential. 

Real Estate as a Long-Term Investment 

As Toronto’s condo market evolves, the focus is shifting back to its roots: building homes. Speculative investments can lose value over time, while high-quality, livable properties in desirable neighbourhoods are more likely to retain their worth or grow in value.


Real estate fundamentally remains a long-term investment. Developers and investors who align their strategies with this principle can thrive by delivering products that meet the needs of end users. 

Be Part of Toronto’s Transformation with Equiton 

If the idea of creating vibrant, livable communities excites you, you can play a role in shaping Toronto’s future. Equiton offers a unique way to invest in the development of high-quality condos designed for today’s most influential homebuyer—downsizers, urbanites, first-time homebuyers, and hybrid end users.



By investing with Equiton, you’re not just growing your wealth, you’re supporting the creation of thoughtfully designed spaces with spacious layouts, premium amenities, and vibrant community features. Best of all, our registered account options, including RRSPs, RESPs, and TFSAs, make it easy and tax-efficient to be part of this transformation.
Don’t just imagine the future, help build it. Contact our investment specialists to learn more: rmills@equiton.com. 





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